I was searching on internet articles about relationship between social networks and business, because I want to know, how social networks can be (and already are) used for marketing. So I came across this video on Youtube (it will take you 4 minutes for watching :)
Video is about Socialnomics, the word which is composed from two words: social + economics. And is describing that social media can make positive ROI (return of investment) and the payment is almost free. I think that social networks are good for different brands and are new channel for marketing. All the "big" companies are making the best of social networks like Facebook, Twitter, Netlog, Youtube etc (check this site about report of engagement of different US brands; currently the winner of engagement is Starbucks). But is this the future? Does that mean that all brands will have more and more precise campaigns for selling or does that mean that brands will finally become listening to consumers and adjusting to them?
I have positive and also negative opinion about this kind of marketing. Positive about that kind of engagement is that consumers have more and more information about brands, they can also feel more connected with them and they have feeling that companies care about them. But I think that kind of marketing is not done for better selling (this is just old thinking) but for better recognition (we all know Starbucks don't we, but have many of us drink it?). Companies must be friendly with consumers and make new social network with them. And I think that they are doing this very successfully.
But my personal reserve is about personal data (people do not realize how many personal information give on internet and what others can do with them). Socialnomics can allow companies that they get data about consumers and they get this data free. If traditionally they had to pay to certain marketing research agency today they can collect (if they have resources) it on their own and free. And the most problematic thing here is, that consumers do not realize that.
But I feel that socialnomics is the future and can bring so many positive things not only to companies but also to consumers. And it would be interesting to know opinion about this kind of marketing from scientific point of view. So what do you think? Is socionomics positive or negative?
Video is about Socialnomics, the word which is composed from two words: social + economics. And is describing that social media can make positive ROI (return of investment) and the payment is almost free. I think that social networks are good for different brands and are new channel for marketing. All the "big" companies are making the best of social networks like Facebook, Twitter, Netlog, Youtube etc (check this site about report of engagement of different US brands; currently the winner of engagement is Starbucks). But is this the future? Does that mean that all brands will have more and more precise campaigns for selling or does that mean that brands will finally become listening to consumers and adjusting to them?
I have positive and also negative opinion about this kind of marketing. Positive about that kind of engagement is that consumers have more and more information about brands, they can also feel more connected with them and they have feeling that companies care about them. But I think that kind of marketing is not done for better selling (this is just old thinking) but for better recognition (we all know Starbucks don't we, but have many of us drink it?). Companies must be friendly with consumers and make new social network with them. And I think that they are doing this very successfully.
But my personal reserve is about personal data (people do not realize how many personal information give on internet and what others can do with them). Socialnomics can allow companies that they get data about consumers and they get this data free. If traditionally they had to pay to certain marketing research agency today they can collect (if they have resources) it on their own and free. And the most problematic thing here is, that consumers do not realize that.
But I feel that socialnomics is the future and can bring so many positive things not only to companies but also to consumers. And it would be interesting to know opinion about this kind of marketing from scientific point of view. So what do you think? Is socionomics positive or negative?
